Originally published in 2020. Updated for context in August 2025.
The global wellness industry continues to grow as more people prioritize their health, not just physically but mentally and emotionally. Yet for many, starting a wellness journey can be overwhelming. The pressure to fit gym hours, schedule personal trainers, or sift through wellness trends often leads to frustration instead of progress.
This is the gap that Grant Reid, founder of GFIT Wellness, set out to solve with his personalize health coaching.
From Passion to Purpose
Founded in 2012, GFIT Wellness began with a single mission: to help people become the healthiest, happiest version of themselves. Grant’s passion for coaching and witnessing transformational change in others quickly turned into a purpose-driven business model focused on accessible, one-on-one coaching for clients across Canada.
Whether helping someone establish healthy eating habits, build a fitness routine, or improve mental clarity through meditation, GFIT Wellness delivers personalized health coaching that supports long-term lifestyle change.
Corporate Wellness with a Human-Centered Approach
In January 2020, GFIT launched its Corporate Wellness Program, designed to support employers in boosting workplace wellness and team performance.
“The goal is to provide companies with customized wellness packages that increase productivity, improve company culture, reduce absenteeism, and lower health costs,” says Reid.
With a rising demand for remote and hybrid work solutions, the program has evolved to meet the needs of modern teams, offering flexible and scalable solutions for employee wellbeing.
Building a Scalable Wellness Platform
To reach more individuals and support growth across North America, GFIT Wellness is investing in technology. The company is currently developing a comprehensive wellness coaching app that will serve as a digital hub for users.
Features include:
Personalized nutrition plans
Exercise programming
Guided yoga and meditation
Binaural beats therapy
Step tracking
Habit building tools
This digital approach reflects the company’s commitment to accessibility and personalization at scale.
How North Forge Helped GFIT Grow
As part of the North Forge Founders Program, GFIT Wellness received critical support during its early growth phase.
“The program helped us identify our problem-solution fit, unique selling proposition, and unfair advantage,” recalls Reid. “The resources in marketing, legal, and finance, as well as access to tools like HubSpot, were extremely helpful.”
Through mentorship and strategic support, GFIT sharpened its business model and positioned itself for long-term success in the digital health space.
Learn More
To explore personal wellness coaching or the GFIT Corporate Wellness Program, visit
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The North Forge Founders Program helps early-stage entrepreneurs like Grant Reid turn bold ideas into scalable businesses. If you’re ready to refine your value proposition, access expert mentorship, and grow with confidence, learn more and apply here.
