Your First 100 Customers

Finding your first customers can feel daunting, especially when you have a limited marketing budget, little marketing expertise, and a long list of things competing for your attention. In this session with Kira Kelsie, Founder of Kasm Consulting, we’ll break down what early-stage founders actually need to focus on to start building traction, where to invest limited time and resources, and what can wait until later.

You’ll walk away with a better understanding of:

• Where to focus your marketing efforts when time, money, and expertise are limited, and which activities are most likely to move the needle early on.

• How to find and reach your first 100 customers using practical, low-cost approaches to start conversations, test assumptions, and build traction.

• What not to focus on yet, including marketing activities, channels, and metrics that can become distractions before you have a repeatable way to acquire customers.