Amplify Your User’s Experience

North Forge and Red River College are excited to present an immersive two-day UX (User Experience) workshop to a select number of participants, promising to bring the best in UX training to not only Winnipeg’s tech and design sectors, but any curious creatives types as well. This workshop is sure to elevate the importance of UX and put Winnipeg on the map as a “smart city” and leader of the global innovation scene.

This workshop is your opportunity to learn from award-winning UX design leader Willy Lai, who has spent over two decades at such top Silicon Valley tech companies as Apple, Samsung, PayPal, Intuit, and eBay. He has had in-house, agency and consulting experience across multiple formats (mobile, tablet, wearables, TV, web, and desktop), and currently leads product and design as Chief Design Officer for Haggleland. He has been profiled in such industry publications as iMagazine and Design Bureau for his work with Google and Samsung, and was most recently named one of Speckyboy Design Magazine’s top 10 UX influencers to follow. All of this has led him to lecture and advise at such institutions as UC Berkeley, Stanford University, ArtCenter College of Design, UCLA Extension, and more.

This is Willy Lai’s ONLY Canadian stop. Here’s a look at Mr. Lai’s schedule from the past few months:
Sept. 24-30, 2017: San Francisco, Oct. 15-21, 2017: London, Oct. 22-28, 2017: Berlin, Nov. 12-18, 2017: China, Nov. 19-26, 2017: Dubai


“Willy Lai’s UX Design Workshop greatly exceeded my expectations. As someone new to UX, I would highly recommend his workshop not only to current UX Designers, but anyone interested in UX!  It seemed like there was about a 50/50 split of UX Designers and non-designers. Some looking for the experienced advice and proven techniques that Willy has implemented over his impressive career, and others trying to wrap their heads around what exactly a UX Designer is and does. I had recently attended a Nielsen-Norman Group conference in San Francisco and found Willy’s Workshop to be much more valuable, not to mention way more fun, engaging and interactive!”

– Steve Eliopoulos, Front-end Developer/Designer



“As a traditional qualitative researcher who has gone from the world of CPG to tech, I found this course to be extremely useful. I consider myself to be a translator of consumer needs to the product and engineering teams. It is difficult for me to do that at full capacity unless I know the language of both. Through this course, I was able to understand terms and concepts of UX design and information architecture that will help me be more successful in my career.”
– Raniele Jago, Qualitative Consumer Insights Leader at 23andMe



“Meeting Willy was an absolute pleasure and attending his workshop was such a positive experience. I was impressed with how accessible, personal and hands-on Willy was, but even more impressed by the depth of material we were able to cover, his keen insights and relevant examples from his own personal experiences. I left the workshop not only feeling empowered to deliver better user experiences, but inspired to share my knowledge with my team.”
– Liz Marie, Director of Brand Strategy at MBC Strategic

What Will Happen

In this two-day workshop, participants will form teams, learning through hands-on exercises, lectures, and class discussions about:

• How to design great UX across devices through hands-on team exercises

• All phases of the UX design process and all layers of UX

• The business value and ROI of UX design, including case studies and statistics

• Design thinking, strategy, user-centered design, and industry-proven principles, concepts and methodologies

• Strategically align user desirability, business viability and technology feasibility

• Successful cross-functional collaboration, including leadership and influencing skills

This workshop is intended for both designers and non-designers. It draws extensively on Lai’s two decades of leading award-winning user experience designs at top tech companies in Silicon Valley, as well as his UX teaching and mentoring at Ivy League universities. Lai breaks down industry-proven principles, concepts and methodologies into easily digestible lessons in a classroom setting.

The Where and the When

The two-day workshop takes place January 18 and 19, 2018 at Red River College’s ACE Project Space, housed in the North Forge building at 321 McDermot Avenue, in Winnipeg’s Exchange District.

Normally $2,490, Winnipeg participants will only pay $1,250 (plus GST) for this workshop. This is thanks to North Forge and Red River College generously subsidizing additional costs.

Space is limited to just 40 participants, so don’t hesitate to register today for this incredible opportunity!

Only 11 spots left!
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