FIND A LOCATION

  • NORTH FORGE SMARTPARK

    WINNIPEG

    President: Teresa Dukes

    441 – 100 Innovation Drive
    Winnipeg, Manitoba R3T 6G2• P: 204-262-6400

  • North Forge | East

    PINAWA

    President: Shane Li

    24 Aberdeen Avenue
    Pinawa, Manitoba R0E 1L0 • P: 204-262-6400

  • Fabrication Lab

    WINNIPEG

    Vice-President: Marney Stapley

    3rd Floor, 125 Adelaide Street
    Winnipeg, Manitoba R3A 0W4 • P: 204-799-2033

SEE ALL

Brows By G Founders Takes the Brow Game to New Heights

It’s crazy to think that Brows By G, now Winnipeg’s most successful eyebrow studio, was once just a chair in founder, Giovanna Minenna’s apartment.

Since its inception in 2015, Brows By G has grown to two locations, providing microblading, micropigmentation, eyebrow styling and even a line of consumer products.

Giovanna, along with her business partner Scott Russell, have utilized many of the great resources available in the Manitoba innovation community in order to provide them with additional insight on how to run a successful business, one of those resources was the North Forge startup program.

The North Forge startup program takes entrepreneurs from idea to market success by helping them build sustainable, investor-ready companies with go-to-market and scale-up plans. Giovanna and Scott were introduced to Jeff Ryzner, through a mutual friend and Founder of Innovation Alley, Mike Legary.

The duo was looking to connect more with the entrepreneurship community in Winnipeg and felt like the North Forge startup program was a great way to do so. “We knew we wanted to improve and scale the business with mentorship and support from other entrepreneurs,” said Russell, “North Forge was the perfect fit for us.”

Giovanna and Scott spent time with North Forge looking at the areas where they could grow in their business and identifying the mission critical factors to get there. “What we liked the most was that there was no bullshit,” said Russell. “Everything we worked through was actionable, measurable and tied to our vision. The biggest benefit of the program was that once we solidified those plans North Forge found us extremely high quality mentors who fit closely with our growth plans. That connection to the business community and ability to bring high quality mentorship was very important to us.”
One of the reasons behind the success of Brows By G is the founders desire to step out of their comfort zone and surround themselves by more experienced and successful entrepreneurs. “For us it’s one of the fundamental principles of building a business; continuously challenging assumptions and expectations,” says Minenna.

The pair was given a chance to once again step out of their comfort zone when they received an email from the hit CBC series, Dragon’s Den asking if they would be interested in pitching their concept on the show. Producers had seen some press from Brows By G’s acceptance to the Futurpreneur Growth Accelerator program and were following the brand on social media.

“We thought it might be fake for a minute,” said Russell, “but I responded and we ended up speaking the next day. We had about 10 days to prepare and then flew out to Toronto to pitch.”

To put this into perspective, most companies go through several levels of auditions and then have four weeks to prepare for their final pitch, so Scott and Giovanna were under a tight timeline.

On the day of their pitch, the two described the experience as fantastic and exciting. “It was a long day of hurry up and wait, we got there at 6 a.m. and didn’t get into the den until 2:30 p.m.” said Russell. “But once they count you in, the adrenaline takes over. One of the most interesting aspects of pitching on the show is how much you have to manage the competing questions and comments of the Dragons. As pitchers you need to grab their attention, really know your business and be able to conduct traffic when the questions and comments start coming. We both have fairly strong personalities, so I think we handled that part of it alright.”

“The whole experience was kind of a blur” adds Milenna, “but it was completely energizing for us. Standing in front of some of the most well-known and successful entrepreneurs in Canada, pitching and defending our business was an important step for us, and I think that doing something like that is critical for all entrepreneurs.”

The Dragon’s Den episode featuring Brows By G will air on February 7, 2019 at 7 p.m. on CBC and North Forge will be hosting a viewing party at The Met.

Share

North Forge Mentor Profile: Christian Dandeneau

READ MORE

Matt Schaubroeck to Attend Falling Walls Lab in Berlin

READ MORE

MET Students at Fabrication Lab

READ MORE

Supporters

Bell MTS

Bell MTS is part of Canada’s largest telecommunications company, providing Manitobans with Mobile phone, TV, high speed Internet, and Home phone service.

Share
LEARN MORE

MNP LLP

MNP is a leading national accounting, tax and business consulting firm in Canada.

Share
LEARN MORE

Relish New Brand Experience Inc.

We build strategic, creative and interactive brand experiences on every platform.

Share
LEARN MORE

Thompson Dorfman Sweatman

At Thompson Dorfman Sweatman LLP (TDS), we are devoted to serving our valued clients. Our collegial workplace fosters greater teamwork, responsiveness and communication, providing better results for clients.

Share
LEARN MORE

Wawanesa

Wawanesa works exclusively with insurance brokers across Canada, offering home, auto, farm and commercial business products.

Share
LEARN MORE

Business Development Bank of Canada

BDC is the only bank devoted exclusively to entrepreneurs. We offer financing, venture capital, growth & transition capital and consulting services.

Share
LEARN MORE

Deloitte

Get forward-thinking business advice. With over 150 years of experience, Deloitte is one of the leading professional services firms in Canada.

Share
LEARN MORE

RBC

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 36 other countries.

Share
LEARN MORE

Only NU

Social Media Marketing Company providing innovative experiences that give your business an advantage over competitors.

Share
LEARN MORE

CoPilot

We are a team of creators inspired by stories. We use storytelling to produce unique visual content that drives meaningful campaigns. We dedicate resources to strategically design marketing strategies to complement our content, while generating views, impressions and ultimately, conversions.

Share
LEARN MORE

Bit Space Development

Bit Space Development Ltd. is an interactive digital media studio that specializes in creating innovative learning experiences for the classroom and workplace. We work with educators and industry professionals from around the world to develop effective solutions for education and training using cutting edge digital media technologies.

Share
LEARN MORE

Princess Auto

For more than 85 years, Princess Auto has been supplying trade professionals, home mechanics or people who simply love building things with the tools and equipment they need to figure it out – whatever that “it” may be. With a unique assortment of tools, equipment and products, ranging from hydraulics to welding, Princess Auto complements the home improvement sector rather than competing with it.

Share
LEARN MORE

JCV Mechanical

We offer highly skilled service professionals, 24 hour emergency service, preventative maintenance programs, training and emergency rental units. JCV Mechanical offers more than just compressed air products. turn this around and start with JCV mechanical offers more.

Share
LEARN MORE
Bockstael logo

Bockstael

For over 100 years the Bockstael name has been synonymous with construction in Manitoba. From the humble beginnings of a Belgian carpenter, to the fourth generation of family ownership, building is in our blood. We pride ourselves on world-class innovation and a client-first approach to doing business. This is our commitment to serving the province we choose to call home for the next 100 years — and beyond.

Share
LEARN MORE

Stu Clark Centre for Entreprenuership

The Stu Clark Centre for Entrepreneurship (SCCE) is here to support entrepreneurial activities across the entire University of Manitoba campus. In addition to supporting students at the I.H. Asper School of Business we also support students from ALL faculties across the University of Manitoba – Fort Garry and Bannatyne Campus including: Faculty of Engineering, Faculty of Agriculture and Food Sciences, Faculty of Science, Faculty of Medicine, Faculty of Education and more!

Share
LEARN MORE

Due North Systems

Share
LEARN MORE

Go Oil Canada

Share
LEARN MORE

SevenOaks School Division

Share
LEARN MORE

Maples Met School

Share
LEARN MORE

world trade centre winnipeg

Share
LEARN MORE
Pinawa logo

LGD Pinawa

Share
LEARN MORE
CNL logo

Canadian Nuclear Laboratories

Share
LEARN MORE

Canadian National Energy Alliance

Share
LEARN MORE

North Forge Technology Exchange

Share
LEARN MORE

SEED - Altona

Share
LEARN MORE

Portage Regional Economic Development

Share
LEARN MORE

Morden & District Chamber of Commerce

Share
LEARN MORE

Morden Community Development Corp

Share
LEARN MORE

Community Futures Heartland

Share
LEARN MORE

Carman

Share
LEARN MORE

Access Credit Union

Share
LEARN MORE

North Forge East

Share
LEARN MORE

Community Futures Winnipeg Rivers

Share
LEARN MORE

Barkman Concrete Ltd.

Share
LEARN MORE

Pitblado Law

Share
LEARN MORE

Pinawa Community Development Corporation

Share
LEARN MORE

Canadian Nuclear Laboratories

Share
LEARN MORE

Canadian National Energy Alliance

Share
LEARN MORE

Pegboard Hosting

Share
LEARN MORE

Western Economic Diversification Canada

Share
LEARN MORE

Government of Canada

Share
LEARN MORE

City of Winnipeg

Share
LEARN MORE

University of Manitoba

Share
LEARN MORE

Fabbaloo

Share
LEARN MORE

GO Software

Share
LEARN MORE

Red River College

Share
LEARN MORE

Manitoba Government

Share
LEARN MORE

les.net

Share
LEARN MORE